Joel Brandenberger of Forward Florida takes a look at the TV aspect of possible Big 12 expansion.

He starts out by talking about why television is so important, saying, “Television, in fact, has become the lynchpin in the entire discussion. The Big 12’s current TV contracts with ESPN and Fox require the networks to increase their payments if new conference members are added, to ensure individual schools continue getting the same amount of money from the broadcast rights. The networks aren’t thrilled with this prospect, so the Big 12 has to find new members that will deliver new viewers.”

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